Music is a major part of videos, specially informational videos and corporate videos. Not only does it establish a mood but it enhances its message. Having a company theme is also something many companies are now doing because of video production, podcast, and many other multimedia presentations. Having music in intro pieces for video with credits is also a good practice. There are many areas that music can enhance in a business setting and specially in video production. Licensing music for videos can be expensive and not offer the right feel nor proprietary essence than having custom music made for the video or a custom company anthem or theme.
Custom music production is now in the reach of many and producing better videos and other multimedia productions is a long term investment that can pay off with the right music. Also not having to worry about licensing issues nor copycats is a great thing as well.