A Picture, a Video, a Chart, A Podcast, an Ebook, a Slide Presentation …ALL Make Content Better!
Yes I will use the old adage a picture speaks 1000 words and a video a million but in the Internet this happens to be true! This fact has been well studied and proven as I wrote here: http://bit.ly/kPZpY4 A picture can have a 60% improvement on click-through rates. In fact it is content marketing good practices to add at least an image to every blog and when possible a video. Just adding a tag of [video] can increase click rates as well! In Facebook and Linkedin a blog that has an image will stand out and one that has a video will stand out even more—giving your content an edge. eBooks and other FREE giveaway (though they do not have to be free) can increase a landing page form completion by a great deal as well! Podcasts and videos can increase your reach to people that do not like to waste time reading. Likewise Slide Presentation can bring you traffic from slide submission websites and present your offer in an easy to follow and often fun to view way. The added benefits of videos, slide presentations, ebooks and other forms of multimedia is that they have an interaction component that makes them fun as well as informative!
Saving Money with Our Graphical and Video Units
The less technically savvy part of content creation is the copywriting. It is not easy to do right and it does require talent but it does not require technical talent. Many businesses have this talent in-house and can easily manage the writing aspects of inbound marketing and as I have written in a blog http://bit.ly/iGnQ4L. They may even be able to find some royalty free imagesto use. However, creating super targeted cool images that pull attention can improve the click rate of the links and that is where talent is needed. Video can also be produced in-house as people really do not expect polished videos; however, a trailing animated logo such as http://bit.ly/lVC9qR can give you extra credit for going beyond the poor quality expectation. Producing larger videos or editing videos from longer material might not be technically possible for most businesses and this is where our video production can assist you! Also creating killer presentations and eBooks requires more graphical and multimedia skill than most companies have. For these jobs we can save you money creating the multimedia for you because you will not have to carry video editors, graphical editors, and sound engineers in your content marketing department and you will pay as only on a per need basis! No need to hire these very necessary but costly employees until your inbound marketing is in true need of a full time employee! Since we do all forms of content creation if you have overflow work we can also handle that too for you!